https://www.jose-mendoza.com/events daily 1.0 2024-04-09 https://www.jose-mendoza.com/events/datauniverse monthly 0.5 2024-04-09 https://www.jose-mendoza.com/about daily 0.75 2022-01-03 https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611021536500-77U718Y4APHHFPL44J3G/158-features-neuroscience-brain-hack-in.jpg About Me Neuro-marketing https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611021600484-UX0WEXKTC9DSADPWOBMV/Supermarket+Shelf+with+heatmap+thumbnail.jpg About Me Eye-tracking https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611021676001-MFWDV0GF864S3CN4F9LR/1200x0.jpg About Me Brain Scanning https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611021798138-TZH4U7M91GSJQHM0O7U4/artificial-intelligence-retail-walmart.jpg About Me Intelligent Retail https://www.jose-mendoza.com/research daily 0.75 2021-01-19 https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611023493525-0C2ZT6ZAGCFR8ZSZCNKO/artificial-intelligence-retail-walmart.jpg Research Artificial Intelligence Marketing, Neural Networks, Big Data https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611023437186-LWTHC5Q6EKQDYBJ2FQ3R/Neuromarketing-Market-Research-Customer-Insights.jpg Research Eye-Tracking, EEG, ECG, GSR https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611023566076-OTF526WBU09BPHRI3G4C/ivy-mobility-computer-vision.jpeg Research - Sed ut perspiciatis unde omnis iste. Immersive stores, virtual reality, augmented reality, grab-and-go technology https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611023644017-78U2UWT1KVVU24RFEVJ4/image-asset%2B%25286%2529.jpg Research - Natus error sit voluptatem. Choice-based conjoint analysis, eye-tracking pricing studies, pricing optimization https://www.jose-mendoza.com/teaching daily 0.75 2022-01-03 https://www.jose-mendoza.com/pagecv daily 0.75 2022-01-03 https://www.jose-mendoza.com/contact daily 0.75 2022-01-18 https://www.jose-mendoza.com/home daily 0.75 2021-06-03 https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611023802432-F005B0D6267SQHWQFYHG/Stocksy_txp824ffa5crXt000_Original_845128.jpg Home https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611023938687-YMDW0635DM8UUAZMGJ5D/24564412_l.jpg Home - My Research Consumer Pricing, Neuro-marketing, Artificial Intelligence Marketing https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611024064439-HXAU2KOR65WM6BJGI7MV/image-asset.jpeg Home - My Teaching Innovative teaching including courses in artificial intelligence marketing, big data marketing, consumer pricing and more. https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1611024175069-S5EKIL4NTAJY0VQL7BXA/158-features-neuroscience-brain-hack-in.jpg Home - Consulting I am open to collaborating with research studies in my areas of expertise such as artificial intelligence marketing, neuro-marketing, and consumer pricing. https://www.jose-mendoza.com/carey daily 0.75 2023-02-24 https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1677090094504-V0IDQ1TLYKLNZSNF1H90/unsplash-image-r240reJf8LY.jpg NLP in Marketing - Defining NLP “Natural language processing (NLP) is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language. NLP draws from many disciplines, including computer science and computational linguistics, to fill the gap between human communication and computer understanding”. (SAS, 2023) https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1677090056079-5SU8GTYQ0XPGTCO7QJ42/unsplash-image-vEN1bsdSjxM.jpg NLP in Marketing - 2. NLP in Marketing There are many applications of Natural Language Processing (NLP) in Marketing, including: Content Writing Personalization Textual data analysis Customer experience agents (bots) Voice of the customer Voice of the competitor https://www.jose-mendoza.com/rcsc340-1 daily 0.75 2023-02-22 https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1620919429297-9AFEDJK6OHLR3MKAE7WS/loving-couple-in-face-masks-doing-shopping-in-city-X7GX6XF+%281%29.jpg RCSC340 - Feb 22nd 2023 (Copy) - The next normal Out of the many changes, both from consumers and retailers, which changes will be lasting? How do you anticipate the “next” normal for retail shopping? Please, read the assigned paper, and then click the button below. https://images.squarespace-cdn.com/content/v1/600635fd3294c75624350659/1620919711898-4MI9FABJGTZ4Q4CU1F5X/florist-in-medical-mask-4JS64AD+%281%29.jpg RCSC340 - Feb 22nd 2023 (Copy) - 2. Small and Medium Retailers Technology is becoming pervasive in the current retail, and new technologies, such as artificial intelligence, drones, big data, and predictive analytics, are expected to integrate more in retail. However, how can small and medium retailers cope with these technological advances? Despite these challenges, small and medium retailers have some advantages of major retailers (*): In-store shopping accounts for 90% of overall retail sales 53% of consumers value quality over quantity, so small retailers should focus on niche products, that differentiate them from major retailers 75% of shoppers are more inclined to buy from a store that recognizes them 77% of shoppers are more likely to shop in a store with a loyalty program Do you want to read more? Here is a nice infographic: https://www.arrowheadgrp.com/blog/mom-and-pop-shops/