NLP in Digital Marketing
Carey Business School
NLP Why is important?
Natural language processing helps computers communicate with humans in their language and scales other language-related tasks. For example, NLP allows computers to read text, hear speech, interpret it, measure sentiment, and determine which parts are important.
You can find the paper here:
SAS, 2022, “NLP: What it is? and Why does it matter?”, accessed Feb 18th, 2023.
Class slides, Videos and FlipGrid
Class slides in a PDF format
Download before class
Record your FlipGrid exercise after class
Defining NLP
“Natural language processing (NLP) is a branch of artificial intelligence that helps computers understand, interpret and manipulate human language. NLP draws from many disciplines, including computer science and computational linguistics, to fill the gap between human communication and computer understanding”. (SAS, 2023)
2. NLP in Marketing
There are many applications of Natural Language Processing (NLP) in Marketing, including:
Content Writing
Personalization
Textual data analysis
Customer experience agents (bots)
Voice of the customer
Voice of the competitor
References:
SAS, 2023, “Natural Language Processing: What it is and why does it matter,” https://www.sas.com/en_us/insights/analytics/what-is-natural-language-processing-nlp.html, accessed on 02/18/2023.
Contact
You can book office hours by going to: https://calendly.com/jose_mendoza or by clicking the button below.
Professor Jose Mendoza
(203) 428-7976
josermendoza@icloud.com